FIFA could easily bend the rules and put Argentina and Portugal in the same group, but it chooses to follow its own r...

FIFA could easily bend the rules and put Argentina and Portugal in the same group, but it chooses to follow its own regulations.

On the other hand, the ICC puts India and Pakistan in the same group almost every time to maximize viewership, even if it comes at the cost of the quality of the tournament.

This is one of the reasons why cricket is still far behind football.